SMULO - Smoothie to go

November 2020

WHAT

SMULO is a concept of an instant smoothie drink for people who don't have much time through the day.

HOW

By shaking SMULO fruit pearls with water in the specialized SMULO shaker. The fruit pearls comes in 4 different flavours: power green, mixed berries, mango and all-in-one. No fruit chopping, no kitchen cleaning, no organic waste.

WHY

Today's society don't have much time because of work. Yet people still want to eat healthy. SMULO Smoothies are the easiest, fastest way of getting delicious nutritions, without spending time and work for preparing the Smoothie.

Teamwork

This project was made within 3 weeks in a interdisciplinary modul together with the industrial designer Anurak Supornpraditchai. He made the 3D model of the shaker and the clip. My part was the branding and the packaging design of the fruit pearls.

process

First step was to create SMULO as a brand from scretch.  Developing the philosophy, the target group, the mission of SMULO. This foundation was essential to make the next step: designing the brand identity.